Link building is one of the most important aspects of SEO and something that every digital marketer should understand. When done correctly, it can help boost your online visibility and authority and build trust in your brand. When done incorrectly, it can actually get your site slapped with a Google penalty, so you must know the right way to do it in order to see long-term results.

Saket Wahi SEO best way to do it is by creating high-quality content. By providing helpful information and insights into your industry, you will attract a lot of traffic, and when people start sharing this content, you are likely to receive some natural links to your site.

Another great technique is competitor research. This involves looking at what your competitors are doing to get their links and then identifying areas for improvement. For example, if a competing tech company writes about a new development but doesn’t go into much detail on how it works, you could create a more in-depth piece and then ask your competitor for a link to that page.

Why Link Building is Crucial for SEO Success

The final factor to consider is the context of the link. For example, links that are found in the footers of a website don’t carry as much weight as those that appear smack-dab in the middle of a piece of content. This is because search engines look for a certain level of credibility when it comes to links and are wary of those that seem “spammy.” In addition, many techniques that were once effective (such as submitting your website to web directories) have been abused by over-zealous marketers, so Google has started to discount them.